The Green Design Center (GDC), also known as Building for Health, is a Waukesha, Wisconsin-based specialty retailer and consulting firm with over 30 years of experience sourcing and supplying non-toxic, human-friendly building materials, paints, flooring, and green living products. Founded by Andrew Pace, a nationally recognized expert in chemical sensitivity and indoor air quality, GDC serves homeowners, contractors, architects, and builders seeking healthy alternatives to conventional building materials that off-gas VOCs, formaldehyde, mold-promoting compounds, and other harmful chemicals. The store carries a curated selection of vetted products across paints, sealers, flooring, carpets, mold remediation supplies, adhesives, air and water purification, and organic mattresses, and backs every product recommendation with decades of real-world expertise. Andrew Pace also hosts the Non Toxic Environments Podcast, available on all major platforms, covering indoor air quality, chemical sensitivity, sustainable building, and healthy home topics. GDC offers a physical showroom in Waukesha by appointment, wholesale options for builders, and one-on-one consultation services for those navigating chemical sensitivity or building a healthy home from scratch.
AFM Safecoat Interior ZVOC Paint
The brand’s most popular paint line, zero-VOC and considered the gold standard for chemical sensitivity safe painting. Available in hundreds of custom colors with a primer, sealer, and finish system.
AFM Safecoat Sealers and Primers
A complementary line of sealers and primers designed to encapsulate existing off-gassing materials or prepare surfaces for safe painting.
Superstratum Cleaning and Surface Products
A featured line including the DeodorBomb odor eliminator, PurOne Multipurpose Cleaning and Disinfection Tablets, and Everyday Cleaner. Designed for truly non-toxic surface cleaning and disinfection.
Cali Floors Barrel Oak and Whiskey Wine Engineered Wood Flooring
Non-toxic engineered hardwood flooring in European White Oak, available in multiple colorways.
Viken Hardened Wood Flooring
A newer hardened wood flooring option starting at $5.99 per square foot, offering durability with a non-toxic finish.
Whit-Tex Pure Nature Natural Wool Carpet Collections
A full lineup of natural wool carpet in multiple styles (Classic, PN48, PN32, Mystique, Homespun), starting at $44.90 and going up to $65.60 per yard depending on collection.
Nature’s Carpet Cleopatra and Waterford Wool Carpets
Premium all-natural wool carpet collections starting at $93.69 and up to $148.03 per square yard.
Forbo Flotex Flocked Floor Coverings
Unique flocked tile and sheet floor coverings in multiple colorways, starting at $53.38 per square yard, combining the cleanability of hard floors with the softness of carpet.
Forbo Marmoleum CinchLOC SEAL Natural Linoleum
A waterproof click-lock natural linoleum flooring made from linseed oil, jute, and limestone, free of synthetic materials.
Benefect Botanical Disinfectants and Cleaners
A plant-based disinfectant line derived from thyme essential oil, effective against pathogens without synthetic biocides.
Consultation Services with Andrew Pace
Personalized one-on-one healthy home consulting with Andrew Pace, GDC’s founder and a nationally recognized expert in chemical sensitivity and indoor air quality.
The Green Design Center is not just a retail store: it is a curated, expert-vetted healthy home resource backed by over 30 years of real-world experience working with chemically sensitive clients, builders, and architects. Every product stocked by GDC has been evaluated for human health impact, not just environmental claims, because green doesn’t always mean non-toxic to people. Andrew Pace’s expertise spans chemical sensitivity, indoor air quality, mold remediation, and building science, and customers can access that knowledge through the Non Toxic Environments Podcast, one-on-one consultations, and a knowledgeable customer support team. GDC serves both individual homeowners and wholesale builders, offers custom color matching, and backs everything with a returns policy and genuine human support. For anyone navigating chemical sensitivity, new construction, or a renovation and wanting to avoid the toxic soup of conventional building materials, GDC is one of the most trusted resources in the country.
**WReN may earn a commission when you make a purchase using the link provided.
Thank you for supporting our community!
August, 2026
Wednesday
August 26,2019
Awesome Job!
We have received your appointment and will send you a confirmation to your provided email upon approval.
